The QBC Report · Cognition & Industry

Cognition & Industry

QBC terrain analysis of America's pizza market — why chain mid-market collapse is not category decline.

Pizza Was Never the Problem. Chain Pizza Was.

The WSJ declared peak pizza. Nine months later, Pizza Hut sold for $1.5B and indie volume surged 20%. QBC's 128-voice terrain shows America never fell out of love—it fell out of love with one business model.

Sep 7, 2026

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