Highgift AI

Why?

  • Your market results ≠ survey results.
  • Your crisis response made the crisis worse.
  • Your base voters didn’t show up.
  • Your sanctions strenghtened the regime you wanted to topple.
  • Your rebrand alienated your most loyal customers.
  • Your vaccine mandate created more complaints than compliance
  • Your facts don’t land no matter how loud you shout them.

Led by Casey C. Jones, Highgift AI is a team of marketing + political + geo-political strategists, working with a deeply qualified bench of supporting physicists, philosophers, and ethicists, bound together by a lifelong effort to understand why people and (especially groups of people) think what they think, feel what they feel, do what they do. That includes everything from consumer groups, to voting groups, to religious groups, to early-adopter groups, to World of Warcraft raid groups (to name just a few).

In the pre-A.I. world, this endeavor could lead only to theoretical hypotheses and exploratory research. The arrival of robust A.I. models transformed our hypotheses into active, verifiable, real-time dialogue with the cognitive substrate that exists beneath and before reasoning – before language and conscious thought process occurs.

In today’s world, it leads to promptable terrains of reasoning “voices” that map and predict how groups and subsets of groups will likely react to any event, any message, any campaign, any action, any change in external context at all.

The Team

Leadership & Research

Highgift AI brings together cognitive-architecture development, philosophy, physics and mathematics, enterprise operations, and senior military leadership.

Executive Leadership

Casey C. Jones

Founder, CEO & QBC Architect

Jones founded Highgift AI and leads the design and operationalization of QBC. His background spans 25 years of applied audience research and strategy, including service as a Dell vice president, an agency CEO, and chief strategy officer for a technology practice. He was chief messaging architect for Army Strong and co-led strategy for Microsoft campaigns representing $3.6 billion in investment.

Research

Daniel Bonevac, Ph.D.

Co-Investigator, Philosophy

Bonevac is Professor of Philosophy at The University of Texas at Austin, specializing in philosophical logic, metaphysics, and ethics. A 15-year collaborator with Jones, he contributes to QBC's logical, ontological, and epistemological foundations.

Michael McElfresh, Ph.D.

Co-Investigator, Physics & Mathematics Lead

McElfresh is a physicist and lecturer in electrical and computer engineering at Santa Clara University. He leads the translation of QBC's cognitive architecture into tractable mathematics and testable formal relationships.

Board

General John F. Campbell, U.S. Army (Ret.)

Board Member

General Campbell contributes senior defense, operational, and warfighter perspective. During his Army career, he served as the 34th Vice Chief of Staff of the Army and as commander of U.S. and NATO forces in Afghanistan.

Jeffrey R. Rodek

Board Member

Rodek advises Highgift AI on commercial strategy, enterprise operations, and finance. He is the former chairman and CEO of Hyperion Solutions and previously served as president and chief operating officer of Ingram Micro after a 16-year career at FedEx, where he rose to senior vice president for the Americas.

DARPA ERIS Marketplace Awardable badge
September 11, 2026

2026-27 DARPA ERIS Awardable Status

The new QBC AI is now available for review and grant or contract award, Pentagon-wide, “without competitive review.” The formal program title is 7-26-3333 | Auditing AIs That Model Populations and Predict Human Response — A Validation Layer for AI Outputs Under Federal Measurement-of-Effectiveness Requirements. Our 2025 research has led to a full beta version of QBC, which means that government research, development, and acquisitions customers can now acquire QBC AI technology to meet operational objectives, and Program Managers can fund related QBC research through grants. Pentagon customers can access full QBC AI submission details by contacting eris@darpa.mil.

ERIS awardable status provides the following structural advantages:

Highgift AI’s QBC solution satisfies federal competition requirements (10 U.S.C. §§4021-4023). Defense-related Program Managers (PMs) can engage directly with Highgift AI to discuss technical details and negotiate direct research grant awards without soliciting competitive bids from other companies, institutions or organizations. This streamlines QBC research funding and government acquisition of our technology. Defense sector government customers do not need to issue a new solicitation or conduct a separate source selection.

Interested in collaborating?

Get in Touch

Source: DARPA ERIS Portal

For further information about QBC AI, please contact Highgift AI Corporation via https://highgiftai.com/contact.